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Why Zillow, CMAs, and price-per-square-foot routinely miss $50K–$300K in hidden value — and how appraiser-level analysis changes everything.
Learn how views, upgrades, layout, prep, and buyer psychology influence what buyers will pay — not what algorithms guess.
Discover how strategic pre-marketing and launch timing cause buyers to compete — often in the first 72 hours.
How a focused weekend of prep can return 10–20x your investment — without wasting money on the wrong upgrades.
Why hiding issues costs you more — and how positioning repairs correctly can actually increase your final price.
What premium, emotionally-driven marketing does differently — and why it attracts higher-paying buyers.

From starter homes to custom estates, we deliver honest guidance, skilled negotiation, and proven strategies that take the stress out of buying or selling. Our promise is simple: your best interests always come first.
Jake Scarbo
Evan Luster
Amer
Free - no cost to you
45-minute interactive session
Q&A with real estate experts
Exclusive seller's PDF Guide (FREE)
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